So I got a sample of Collagin: The original gin with added collagen

A funny thing happened to me on the way to a UKTV press screening of a new show for the W channel called Flack. Wait, let me clarify. Strap in.

In my day job, I work as a film and TV journalist/content editor/person who occasionally goes to cool events and pretends to be important. As such, I got to attend a screening of a genuinely, truly brilliant new comedy-drama show, Flack, starring Anna Paquin as a wickedly resourceful PR manager helping to keep celebrity scandals from breaking and ruining the careers of her clients. It’s smart, dark, densely packed with incredibly funny dialogue while at the same time exploring the dangers of being on a path to self-destruction.

ANYWAY, the only reason I mention any of this is because all attendees were given a gift bag and inside was, among other things, a small 5cl bottle of Collagin. That’s gin with added collagen. All of which you had gathered from the heading and image above, but at least I got to take you on a bit of a word journey with me.

After checking out their website and chatting briefly on Instagram to Camilla, one half of the ‘Gintrepreuner’ duo behind the product along with her partner Liz, it seems this gin has quite an apt story to be told in this context.

It turns out that Cam and Liz were PR managers - or ‘flacks’ - themselves and actually created the gin, originally called Anti-aGin, as a PR stunt while working together at an agency. The response was so good that they quit their jobs and went full-time into the gin-making business. They were even on an episode of Dragon’s Den to pitch the product.

I never did get a chance to find out if Collagin’s inclusion in the gift bag was a deliberate reference to the PR focus of the show Flack, but either way it’s either a genius idea or a remarkable coincidence.

With collagen having no real discernible flavour, this product is actually just wonderfully light to taste, with a delicate fragrance and a subtle sweetness. There are 11 botanicals in total, according to the Collagin website, to make “a bewitching concoction of warm, earthy liquorice and floral notes of orris root, balanced by the clean taste of juniper and the gentle tang of fresh oranges.”

The suggested serve is with tonic, a touch of vanilla bitters and a slice of chilled pink grapefruit, but I decided to potentially waste the whole sample I had to create something completely new.

Here’s what I came up with.

Lipstick On Your Collagin

1.5oz Collagin
3/4oz Lemon Juice
1/2oz Pampelle Ruby L'Apero
1/2oz Lanique Rose Petal Liqueur
1/4oz Sugar Syrup
Egg white

Method: Shake the first five ingredients together with ice and then strain out the ice, add the egg white and shake again. Strain into a coupe glass and garnish with grapefruit peel.
For more information, go check out the Collagin website. Oh, and Flack is coming to UK television in the new year.

Tags: Collagin, Gin

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